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For this project we were tasked with creating a promotional plan for a Canadian brand, and hopefully increasing brand awareness within the Canadian market.

We decided to choose Saje Natural Wellness, a Vancouver-based health and wellness brand that began with essential oils and has grown to carry skincare, relaxation and home products.

We decided to create a fictional meditation event, called the “Holiday Detox”, aimed at de-stressing and relaxing post-Holiday season. In addition to the event, we chose to focus on increasing sales using coupons and mailouts to relevant health and wellness bloggers. This promotional plan was featured on Professor Anne Cramer’s website showcasing outstanding student work, which can be seen here.

If you’re interested in reading the full report click here.

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