VISUAL MERCHANDISING: STORE DESIGN

Store Concept_ Reclaim-1
Store Concept_ Reclaim-1

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Store Concept_ Reclaim-1
Store Concept_ Reclaim-1

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When given the opportunity to design a boutique store concept, my group decided to tap into the market of young, urban professionals venturing out into the world of home ownership for the first time.

 

Our target market is not only on trend, but also keenly aware of the impact that humans are leaving on our planet. This led us to the concept of Reclaim, a store where fashion and sustainability meet and where customers can feel good about their purchases.